Welcome to Team Bliss!

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ChristinaMeet Christina, the newest member to join Team Bliss in our Fairhope location.

Christina graduated with her B.S. in Criminal Justice in 2010 and her M.S. in Organizational Leadership in 2014, both from Columbia Southern University. She worked in education for ten years. Prior to that she spent 10 years dedicating her career to the wedding industry.

For fun, Christina loves to travel and would say her most favorite trip was to Hawaii. She also loves watching Marvel movies with her teenage son and volunteering in the community.

Lillian West Trunk Show, March 16-18 in New Orleans

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1199669614_LW_6453_AD_0997 Join us for our Lillian West Bridal Trunk Show and shop the incredible Spring/Summer 2017 collection! Celebrating the kickoff to the new season of gowns, Bliss Bridal will host this gorgeous collection of dresses featuring dreamy details, unique lace, flirty ruffles and intricate designs. The trunk show will run March 16 – 18.

Receive a 10% discount on any Lillian West gown ordered and 10% off any accessories ordered with your gown.

All brides who book their appointment to shop the Trunk Show will receive a special swag bag from local wedding vendors and New Orleans shops.

Be sure to call and book your appointment today, 504-592-7507. The show will be by appointment only and there are a limited number of spaces!

What is a trunk show? The trunk show allows us to show brides every piece of the newest collection before they are released to a store, as well as styles that won’t normally be carried in our inventory. It’s a great way to exclusively shop styles offered only that week as well as take advantage of special discounts.

Who is Lillian West Bridal? Inspired by Boho Chic and Romance. Lillian West is known for making classic lines of rich satins, re-embroidered fine laces and soft romantic fabrics. Each wedding dress features stunning details that create exclusive works of art. The collection features plunging gowns with low backs, sexy slits, chic one shoulder neckline and beautiful classic lace silhouettes. Lillian West gowns fall within a range of $1000 to $1600.

Click here to view the entire LW Collection.


Fashion Favorites: SAG Awards

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Award season is here once again, and our eyes have been on all the gowns gracing the red carpets. Today we are re-capping our favorite looks from the Screen Actors Guild Awards. These ladies stood out as some of our favorite looks of the night with their neutral color and sleek lines.

Heaven on earth is what Viola Davis was called as she dazzled on the red carpet in her white gown.

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Kerry Washington was dressed to impress as she walked the red carpet in an off-the-shoulder Cavalli Couture gown.

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Giuliana Rancic was dripping in detail as she worked the red carpet in her sparkly, bead-tastic look.






6th Anniversary Celebration

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Bliss Bridal, Fairhope turns 6 this month so we are reminiscing about our first year and announcing an exciting giveaway!

We’ve come a long way, baby!  In 2011 Bliss founder, Katie Ward, started by styling just a handful anniversaryof brides each season.  Bliss has now grown to a team of lovely ladies working with hundreds of brides each month.  The store opened with 30 dresses, 2 mannequins and furniture from the Ward’s home.  For Easter that year, instead of the traditional Easter basket, Katie’s mom gifted her another mannequin! Adorned with beautiful gowns, you can still find the Easter mannequin in our Fairhope location today!

To celebrate our 6th year in Fairhope, we are giving away a $500 SHOPPING SPREE to one lucky bride!

Share our original giveaway post on your Facebook or Instagram page.  Also, tell us about your upcoming wedding! The winner will be announced on Tuesday, February 14, 2017.

Rules & Regulations: Posts shared from now until  February 13, 2017 will be entered.  One entry per person will be allowed, however the credit can be transferred so tell all your friends to share for you!  The $500 shopping spree will be applied to the balance of a bridal gown valued at $1000 or more.

2017 Top Wedding Trends from Premier Bride Mag!

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The creatives at Premier Bride Magazine have wrapped up the top wedding trends for 2017. Our favorite is #3 and yes, Team Bliss would gladly attend a Bliss Bride’s wedding in Italy or Iceland :) You just say the word and we are there!

  1.  Less floral and more props including hanging centerpieces and lots and lots of lighting patterns.
  2. Elaborate entrances.  Today’s weddings want to set the tone from the minute their guests arrive.
  3. New Destinations for weddings.  Of course the islands and tropics are popular, but destination weddings are also popular in Canada, Italy and Iceland.  What an experience for the couple and their guests!
  4. Wedding Planning at your fingertips.  Millennials want instant gratification and everything now, especially their wedding planning.  There will be more and more planning online and on mobile devices.
  5. Look Up!  Event design is going vertical decorating space over the guest table, the food stations, the dance floor with long tapered candles, candelabras, chandeliers, Edison bulbs, café lights and more.
  6. Fresh from the garden.  Flowers will be more organic  and choices will be for those that will last longer.  You’ll see garlands and more greenery.
  7. Guest Experience is still important.  Whether its food stations, music, lawn games, unique entertainment, couples today want a memorable wedding and for their guest to have a good time.
  8. It’s neutral with drama.  Neutral tones with bright accents.  Grays, creams and gold paired with glass and metallics.


Hey Ya’ll It’s Mardi Gras!

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wedding-tuxedo-black-classic-peak-fulldress-588-1wedding-tuxedo-black-classic-peak-880-1Who’s ready to let the good times roll? Team Bliss is ready with great rental specials for Mardi Gras tails and tuxes!

Click through to your location to read about the great special in your area. Remember to book your rental with us at least a week prior to the event to ensure timely arrival!


New Orleans

Winter Trunk Shows a Great Time!

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LW representative Michelle (left) with Bliss Bride Kathryn
LW representative Michelle (left) with Bliss Bride Kathryn

Bliss Brides were all abound this Winter as both New Orleans and Fairhope hosted trunk shows of our favorite designers in back to back weekends!

Our inaugural NOLA trunk show featured a preview of Lillian West designs not to be released publicly until the end of the year! A big thank you to LW rep Michelle who visited the shop and helped brides find the perfect dress.

Thank you to the wonderful vendors that contributed to our swag bags for the brides: Pure Barre NOLA, The Balcony Ballroom, Noble Events, Hotel Maison Dupuy, New Orleans Bride Magazine, The Sweet Life Bakery.

The Bliss Bride Swag Bags!
The Bliss Bride Swag Bags!

The annual Justin Alexander show in our Fairhope store was such a fun way to kick off the New Year, and it was a dream helping our 2017 brides find their gowns.

In Fairhope, the awesome swag was donated by Noble Events, Funes Photography, Pure Barre Eastern Shore, Wed With Style, Soho Events and Rentals, Soiree Signatures, Premier Wedding Magazine, Ashley West MUA, Deborah Michelle Photography and The Pillars of Mobile!




BLISS on Studio 10 talking reception gowns

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FOX10 News | WALA

Studio 10 stopped by our Fairhope location to chat about the perfect way to transition from ceremony to reception with a quick dress change! Check out the fabulous pairings we made for brides to stun their crowd twice!

Thank you to Hair and Makeup by Chaney and Allure Hair Studio for the incredible work on our models!

Read the full story:


More and more brides are looking for not only the perfect wedding dress but the perfect reception dress as well! Why buy two when you can simply have one dress two ways! In this visit to Bliss Bridal owner Katie Ward shows us several examples with dresses from her Fairhope store! Here’s more:

Combining the elegance of a full-service bridal boutique with a showroom of beautiful gowns under $2000, we create the perfect moment for our brides to Say Yes without overstepping their budgets. Bliss Bridal offers brides an upscale, yet affordable, experience in both the Fairhope, AL and New Orleans, LA areas.

Please visit Bliss Bridal for a one-of-a-kind experience while shopping for your wedding gown. Finding you the perfect gown while providing amazing customer service is of the utmost importance to us. The experience a bride has shopping for her wedding gown is our top priority and we dedicate ourselves to the bride and her happiness!

We are open Tuesday through Saturday from 10 a.m. to 5 p.m. Appointments are suggested as dressing room space is limited and we strive to provide each customer with individual and special attention. Brides with appointments are always given priority however the showroom is open for walk-ins to browse. We welcome anyone to stop in and see what we are all about if appointments allow! Please call Bliss Bridal to schedule an appointment.

Today’s segment was based on Transitional dresses and accessories (changing belts, jackets, even switching out two piece items)

Emma wore Hayley with a removable lace jacket and detachable belt, all from Justin Alexander

Eli wore a subdued lace bodice with a tulle skirt and then the Millie set that is the same tulle skirt but with its intended beaded bodice.

Savannah wore Chelsea, a lace dropped waist ball gown, with a removable matching jacket.

Visit us at our website at http://beablissbride.com/ or like us on facebook at https://www.facebook.com/blissbridalfairhope/?fref=ts

Hair and makeup credit:

Makeup- Makeup and Hair by Chaney

Hair- Chelsey Lee with Allure Hair and Makeup Studio

Team Bliss Christmas

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1a186ee8626adf980624ca8f91c6f4ffWith the holidays quickly approaching, Team Bliss took a minute to put together our Christmas wishlist!

Here’s what we have on our list this year:champagne-tower

  • Never-ending champagne fountains
  • New mannequins (Hint, hint Katie!)
  • A fleet of ivory Range Rovers for each stylist with custom Bliss cartags
  • New sample dresses, especially our upcoming Justin Alexander and Lillan West trunk show gowns, from Santa (aka our UPS men)
  • Front row tickets to see Queen Bey on her next tour
  • Win the #JAHoliday and the #LillianWonderland Holiday Window contest
  • Reach 2K followers on our Fairhope Instagram and 1.5K on our NOLA Instagram
  • Everything in fashion blogger, Rachel Parcell’s closet
  • And finally, Team Bliss hopes that you get a ring under your tree



Happy Holidays and Safe Travels!


Team Bliss


Also, please keep in mind that we will be closed from December 23-26 for Christmas and will reopen on Tuesday, December 27 for regular business hours.