Semi-annual Sample Sale, April 23-28 (All Locations)

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Shop the semi-annual Bliss Bridal Sample Sale and save. Book your appointment today and find the gown of your dreams for $500 or less!

Shop any Bliss location April 23-28 for our season clearance of gowns from designers like Justin Alexander, Lillian West, Moonlight Bridal and Pronovias. Accessories will be reduced to $100 or less.

Don’t want to purchase off the rack? Receive 10% off your bridal gown order for our “Last Chance” sale of styles on our upcoming discontinue list.

Grab your spot on our calendar today, slots will fill up fast for this amazing sale!

Studio Ten- Latest Bridesmaid’s Trends at Bliss Bridal

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Check out the newest segment aired this week on Studio Ten. This segment highlights the latest Bridesmaid’s trends we have been seeing here at Bliss! We love to ensure that your maids are looking fabulous when they proudly stand next to you!

Bridal gown and bridesmaids dresses purchased at Bliss Bridal- Fairhope

Bridal Fitness Tips from Franco’s Gym

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Something we always hear from our Bliss Brides is wanting to look and feel their best in their gown. If one of your goals is to get your fitness routine going read on for bridal fitness tips from Franco’s! Franco’s is a family owned and operated gym that started in Mandeville, LA who are about to celebrate their 30 year Anniversary! About 4 years ago, the Franco’s family decided to expand to New Orleans and open a boutique fitness gym in the Lower Garden District.  Located on Magazine Street, Franco’s on Magazine is the perfect fit for those seeking the very best and latest in health and fitness. Plus, in their new location the gym has become a great neighbor to our Bliss Bridal, New Orleans shop. Brides, read store manager Noel’s best advice on looking great in your gown…

Which exercise(s) would you recommend for brides who desire to target their arms for strapless gowns?

-Cable straight arm pull down from knees: balancing on knees forces you to keep your core engaged while focusing on your back as you pull down and shoulders and chest as you resist up

-Supine Kettle Bell Pullovers: on a bench, laying on your back, hold the kettle bell over your chest. Slowly lower the kettle bell behind your head towards the ground. Keeping a microbend in the elbows allows for the chest and triceps to stretch back to their full potential.  As you pull the kettle bell back over your chest, all muscles in your “armpit” area will begin to engage


Which exercise(s) would you recommend for brides who desire to focus on mid-section and lower body for mermaid silhouettes?

-Planks, all kinds of planks!

What is the best exercise for brides who would like to either lose weight or desire full-body toning?

-Coco’s Signature Cardio Barre Class can burn up to 600 calories in one hour. At the same time, it rips your arms and midsection to perfection and on top of that, rounds your booty to perfection!

Franco’s is an all inclusive boutique gym with full access to state of the art cardio and strength equipment. They offer over 60 classes a week in three different private exercise studios. To enroll in your next fitness class, contact Franco’s here.

Celebrate with Bliss Bridal, $500 Giveaway

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Bliss Bridal turns 7 this month and to celebrate we are giving away $500 to one lucky Bliss Bride! Now through February 21st share these original posts on Instagram or Facebook for a chance to win. Remember to follow our page and tag us in the re-post so you’re counted. Only one entry per social media account is allowed, but the giveaway is transferable so tell everyone to share for you! The credit will only be redeemable in our Fairhope location and will be applied to the purchase of a bridal gown costing $1000 or more. The winner will be announced February 22nd! Head to our accounts and find these original posts now!

Facebook: Bliss Bridal, Fairhope AL
Instagram: @blissbridal_al

Allure Trunk Show, March 2-4

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Bliss Bridal Hattiesburg, MS will host their inaugural Allure Bridal Trunk Show this March! The show will feature Allure Bridal’s best designs in a “Headliners” trunk show. Sexy silhouettes, sparkles and ruffles, and all of the trademark Allure details will be on display in our showroom in this collection.

Book your appointment today to shop this amazing collection of gowns and receive a 10% discount on your gown from the show or any of our Allure bridal gowns. In addition any accessories ordered with an Allure gown will be 10% off! The show will be by appointment Friday March 2nd through Sunday March 4th, book your appointment today before all the spaces fill up! 601-336-9337

Also! All brides who shop the show will receive a swag bag of goodies from local vendors we love.

Mardi Gras 2018

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We are quickly approaching Mardi Gras season, so be sure to place your order for you tails ensemble! We are currently offering a special on our tails ensembles with shoes included for $79.95 before tax!! Let the good times roll!

Justin Alexander Trunk Show in Fairhope, Jan 5-7!

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Join Bliss Bridal, Fairhope for our Winter Justin Alexander Bridal Trunk Show and shop the incredible Spring 2018 collection! Celebrating the kickoff to the new season of gowns, the event will run Friday, January 5th – Sunday, January 7th. The show will be by appointment so book yours now!

Receive a 10% discount on any Justin Alexander gown ordered and 10% off any accessories ordered with your JA gown!

Any bride who books their appointment to shop the Trunk Show will receive a special swag bag from local wedding vendors and Fairhope shops.

On Friday and Sunday, wedding photographer Lacey Mclaughlin will be on site photographing the special moments of saying yes to the dress!

Be sure to call and book your appointment today, 251-990-3244. The show will be by appointment only and there are a limited number of appointments.

What is a trunk show? The trunk show allows us to show brides every piece of the newest collection before they are released to a store, as well as styles that won’t normally be carried in our inventory. It’s a great way to exclusively shop styles offered only that week as well as take advantage of special discounts.

Who is Justin Alexander Bridal? Justin Alexander’s couture bridal collection is updated with modern twists to make them perfect for contemporary brides. The highest quality materials, details, and exquisite styling make each Justin Alexander Bridal wedding gown a true work of art. Justin Alexander gowns fall within a range of $1300 to $2200.

Click here to view the entire JA Collection.

The Knot Best of Weddings Award Winners!!

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Bliss Bridal- Fairhope is pleased to announce that we have been selected as a 2017 ­­winner in The Knot Best of Weddings, an award representing the highest-rated wedding professionals as reviewed by real couples, their families and wedding guests on The Knot, the leading wedding brand and marketplace.  This is the 2nd year Bliss has been selected for The Knot Best of Weddings.


In 2017, only 2% of the 300,000 local wedding professionals listed on have received this distinguished accolade. In its eleventh annual year, The Knot continues its longstanding tradition of supporting local wedding vendors with The Knot Best of Weddings 2017, an annual by-couples, for-couples guide to the top wedding professionals across the country. To determine the winners, The Knot assessed almost one million reviews across the various vendor categories—venues, musicians, florists, photographers, caterers and more. These winners represent the best of the best for wedding professionals that a bride or groom would want to consider in order to inspire, plan and book their own unique wedding.


The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely theirs. With a rich history of providing quality content and inspiration to couples, The Knot is making it easier for couples to connect with and book just the right wedding professional to create their perfect wedding day. Eight out of 10 couples come to The Knot where they can be connected to any of 300,000 local wedding professionals across the country. The Knot marries great technology with trusted content–and a little love–to make planning for the most important day of a person’s life easier and more enjoyable.


The Knot Best of Weddings - 2017 PickBliss Bridal