Friendship Goals

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Our Bliss Bride Camalla and her girlfriends are the epitome #friendshipgoals! On the Wednesday before Camalla’s scheduled Saturday bridal appointment, we received a call from her friend Nikki letting us know that she needed our help planning a surprise for Camalla. Nikki told us that she and 2 of Camalla’s other girlfriends wanted to contribute to her bridal gown purchase! We told Nikki that we would LOVE to help them pull off such a kind gesture! Read on to see Camalla explain how their friendship developed and how the surprise went down! After you read about these ladies’ friendship we’re sure you’ll be ready to go shopping and grab a cocktail with them.
IMG_2321“I have worked with Katie, Nikki, and Lori (aka the “The Glam Squad”) for over 6 years now. I’m originally from Birmingham, and don’t have close family in New Orleans. These ladies, however, have truly become my family. I consider them the sisters that I do not have, and admire their impeccable sense of style (hence why I affectionately named them “The Glam Squad”). “
“When I was overwhelmed about the prospect of choosing a wedding dress, they took it upon themselves to schedule appointments for me, and also took time out of their busy schedules to accompany me to bridal shops on two separate Saturdays.  At my appointment with Bliss Bridal, I instantly fell in love with the “Brooke” gown, but wanted to wait until my parents came in town before officially saying “yes” to the dress. After I said “yes,” Ms. Connie told me she had a surprise at the register.  I thought it was champagne to toast to the big decision, but instead, I learned that on the day before, the ladies delivered an envelope to Bliss Bridal with contributions from each of them to the purchase of my gown!”
“They went above and beyond and I am so grateful and appreciative of their kind gesture. Whenever I think of them this quote comes to mind: Friends are the family we choose for ourselves. I can’t wait to marry the love of my life in the presence of God, family, friends, and The Glam Squad!”

Introducing our Bliss Bridal Collection!

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We are elated to announce the addition of our Bliss Bridal Collection to our boutiques! Featuring a curated collection of gowns specifically for our brides, the label offers women both cutting edge trends and classic designs.

Working with a talented private designer, owner Katie collaborated on each piece down to the final button.

Each boutique will feature a yearly collection and those gowns are designed with the local bride in mind- who she is, where she’s getting married and how she wants to feel on her wedding day. Whether it’s a daring beaded gown to be worn in the French Quarter, or a perfectly princess tulle ballgown for an antebellum private home- these dresses have been chosen to resonate with today’s bride.

Still aligned with our concept, that great style can be affordable, all of our private collection gowns are priced under $2000.  Book your appointment today to shop these amazing collection of gowns!

Join us at Bliss Bridal, Fairhope on October 20th at 5 p.m. as we host an open house to share our latest collection.

Watch our video below to see Katie unveiling the newest designs to Studio 10 host Chasity Byrd.
FOX10 News | WALA

New Arrivals in NOLA!

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Fall is officially here and we have new dresses to go with a new season! Read on about the new additions here at Bliss Bridal!

Fringe is always big and the perfect way for a bride to add her own boho touch to her wedding day. Our gown Mia does just that! Accessorize this beauty with a string of pearls for a Gatsby look, or a flower crown made of greenery for an outdoor ceremony.


Kassidy, is the perfect gown for the bride who always envisioned a ball gown silhouette for her special day, but is drawn to soft and youthful details. Add an embellished belt for added glamour.

Shown in champagne, Krystal, is ideal for a nighttime ceremony with a black-tie theme. This gown will be sure to catch your guests attention and leave them in awe and not just because of the New Orleans cuisine!

Models needed for Fairhope Fete!

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Bliss Bridal, Fairhope is searching for models for the upcoming Fairhope Fete fashion show! Walk the runway like a pro- get professoinal hair and makeup and strut your stuff in our amazing gowns.

The show will be October 12th and a commitment for a fitting in Septmber as well as a rehearsal the night prior to the show will be required.





Email the below details to for consideration!

Bust, waist and hip measurements
Phone number
2 photos: full body and closeup of face

Bliss owner Katie on The 504 Show in NOLA!

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Our fearless leader took the small screen recently as a pop culture panelist on “The 504 Show” in New Orleans. She dished the dirt on Beyonce vs. Kim K, new policies at a national retail shop and the double standard of body image in Hollywood. Check out this clip of her with author Kay Brown and host Sheba Turk!

Sample SALE!

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All sample sale gowns have been reduced to at least 50% off the original price- and all gowns are under $1000! Shop the sale and say yes for less to amazing styles from Justin Alexander, Lillian West, Moonlight Bridal and Sincerity Bridal. Plus, we have veils, belts and headpieces marked down! The sale kicks off July 15th and will run until inventory is gone.

The sample sale is being hosted in our Fairhope location only.

NOLA: Justin Alexander Trunk Show, July 13 -16

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Justin-Alexander-Monogram-LogoJoin us for our Summer Justin Alexander Bridal Trunk Show and shop the incredible Fall 2017 collection! Celebrating the kickoff to the new season of gowns, Bliss Bridal will host this gorgeous collection of dresses featuring dreamy details, elegant lace, flirty ruffles and intricate beading. The trunk show will run Thursday, July 13 through Sunday, July 16th.

Receive a 10% discount on any Justin Alexander gown ordered, from any season. Take advantage of a 10% discount on any accessories ordered too!

Be sure to call and book your appointment today, 504-592-7507. The show will be by appointment only and there are a limited number of spaces!


What is a trunk show? The trunk show allows us to show brides every piece of a designer’s newest collection before they are released to a store, as well as styles that won’t normally be carried in our inventory. It’s a great way to exclusively shop styles offered only that week as well as take advantage of special discounts.

Who is Justin Alexander Bridal? Influenced by the 1950s and 60s, Justin Alexander Bridal is known for making vintage-inspired gowns, updated with modern twists to make them perfect for contemporary brides. The highest quality materials, details, and exquisite styling make each Justin Alexander Bridal wedding gown a true work of art. Justin Alexander gowns fall within a range of $1300 to $2200, before discounts.