Justin Alexander Trunk Show in Fairhope, Jan 5-7!

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Join Bliss Bridal, Fairhope for our Winter Justin Alexander Bridal Trunk Show and shop the incredible Spring 2018 collection! Celebrating the kickoff to the new season of gowns, the event will run Friday, January 5th – Sunday, January 7th. The show will be by appointment so book yours now!

Receive a 10% discount on any Justin Alexander gown ordered and 10% off any accessories ordered with your JA gown!

Any bride who books their appointment to shop the Trunk Show will receive a special swag bag from local wedding vendors and Fairhope shops.

On Friday and Sunday, wedding photographer Lacey Mclaughlin will be on site photographing the special moments of saying yes to the dress!

Be sure to call and book your appointment today, 251-990-3244. The show will be by appointment only and there are a limited number of appointments.

What is a trunk show? The trunk show allows us to show brides every piece of the newest collection before they are released to a store, as well as styles that won’t normally be carried in our inventory. It’s a great way to exclusively shop styles offered only that week as well as take advantage of special discounts.

Who is Justin Alexander Bridal? Justin Alexander’s couture bridal collection is updated with modern twists to make them perfect for contemporary brides. The highest quality materials, details, and exquisite styling make each Justin Alexander Bridal wedding gown a true work of art. Justin Alexander gowns fall within a range of $1300 to $2200.

Click here to view the entire JA Collection.

The Knot Best of Weddings Award Winners!!

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Bliss Bridal- Fairhope is pleased to announce that we have been selected as a 2017 ­­winner in The Knot Best of Weddings, an award representing the highest-rated wedding professionals as reviewed by real couples, their families and wedding guests on The Knot, the leading wedding brand and marketplace.  This is the 2nd year Bliss has been selected for The Knot Best of Weddings.


In 2017, only 2% of the 300,000 local wedding professionals listed on TheKnot.com have received this distinguished accolade. In its eleventh annual year, The Knot continues its longstanding tradition of supporting local wedding vendors with The Knot Best of Weddings 2017, an annual by-couples, for-couples guide to the top wedding professionals across the country. To determine the winners, The Knot assessed almost one million reviews across the various vendor categories—venues, musicians, florists, photographers, caterers and more. These winners represent the best of the best for wedding professionals that a bride or groom would want to consider in order to inspire, plan and book their own unique wedding.


The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely theirs. With a rich history of providing quality content and inspiration to couples, The Knot is making it easier for couples to connect with and book just the right wedding professional to create their perfect wedding day. Eight out of 10 couples come to The Knot where they can be connected to any of 300,000 local wedding professionals across the country. The Knot marries great technology with trusted content–and a little love–to make planning for the most important day of a person’s life easier and more enjoyable.


The Knot Best of Weddings - 2017 PickBliss Bridal




Floral Inspiration with Leaf and Petal

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We all know how important florals are for your special day. To give brides a little insight on floral trends and how they can be incorporated into your wedding, we spoke with one of our favorite vendors, Leaf and Petal NOLA. Leaf + Petal is a full service floral design studio located in the Lower Garden District.  Currently we do weddings, corporate events, private events and local deliveries.  We offer design services and also have a rental company in-house, House of Modern Vintage NOLA.  We are actually adding a ‘shop’ section to our website soon, to make getting local deliveries and services more readily available for our fellow New Orleans flower lovers. Read on for their expertise!

At what point in wedding planning should brides contact you for your services?

-As a business, obviously, we love as much advanced timing as possible. Reaching out as early as nine months or so is ideal;  I mean, a year would be amazing, but we also understand life gets in the way sometimes. We try to be as accommodating as possible.  We’ve had people book over two years in advance, and we’ve had people call three days before the wedding.  Advice to future brides: less time usually results in more stress.

Since we’re in preparation for spring, what trends are you seeing?

-In 2018, in terms of florals, you will see a bit more natural aesthetic. I know everyone has been saying greenery will be big, which makes me really happy.  I personally love a big, romantic garden style bouquet. However, despite this trend-driven industry, L+P tries to be a less trendy and instead, we aspire to provide brides/grooms with something that caters to their unique, individual style.  Right now, I’m planning my own wedding. I feel that in 20 years I’ll look back on a garden style bouquet and think, “that’s totally me,” whereas me riding an alpaca through a succulent farm, I might look back an think, “huh…?”

What unique ways have you seen brides incorporate flowers into their special day?

-Incorporating flowers with sentimental meaning is always a great touch.  Sometimes people want to honor late relatives with specific flowers. For example, we added blue hydrangeas into centerpieces honoring a late grandmother who grew blue hydrangeas.  There are tons of ways to add florals, and we’ve been doing a lot of hair accessories, dog collars, you name it.  I think this is a great way to make your wedding/event uniquely tailored to you.

If you would like more information about Leaf+Petal NOLA’s services contact them here. 

Nominate someone you know…

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Do you know someone who has been a champion for the cure for cancer? We are searching for those in our community who have been affected by cancer, have supported those affected by cancer or have worked to help spread the mission about the American Cancer Society. Nominate one of these local heroes today by emailing your nomination to katie@beablissbride.com.

Be sure to include:
Nominees name, approximate age, contact info and why you’re nominating them.

Nominees will be honored at “Croquet & Cocktails” by the ACS for their efforts and will work to raise a minimum of $2,500 for the ACS to be donated during the April 8 event.

Bliss owner Katie Ward along with wedding planner Lydia Noble will co-chair this amazing fundraiser April 8th at Steelwood Country Club in Loxley, AL.


Announcing Bliss Bridal, Hattiesburg!

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Bliss Owner Katie sat down with Studio 10 Host Chasity Byrd to announce the opening of our newest and third location. Opening this November in Hattiesburg, MS, the new store is situated in the historic downtown district and will feature the same wonderful experience with gowns under $2,000.

Check out the segment below, and hear about the expansion to Katie’s college hometown.



Introducing “Sheer Bliss”!

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We are thrilled to unveil our new nail polish “Sheer Bliss” from Native Polish. A creamy shade of ivory,  chosen to match our bridal gowns, “Sheer Bliss” is the perfect hue for a bride on her big day!

Our new Native polish is available at all three Bliss Bridal locations- and when a girl becomes a Bliss Bride, her first bottle will be complimentary!

Native is vegan, cruelty free and 7 free, which means polishes do not contain seven harmful chemicals: formaldehyde, formaldehyde resin, toluene, camphor, dibutyl phthalate (DBP), xylenes and parabens. To read more about this incredible cosmetics brand and see all of their available colors, head over to their web site.

Friendship Goals

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Our Bliss Bride Camalla and her girlfriends are the epitome #friendshipgoals! On the Wednesday before Camalla’s scheduled Saturday bridal appointment, we received a call from her friend Nikki letting us know that she needed our help planning a surprise for Camalla. Nikki told us that she and 2 of Camalla’s other girlfriends wanted to contribute to her bridal gown purchase! We told Nikki that we would LOVE to help them pull off such a kind gesture! Read on to see Camalla explain how their friendship developed and how the surprise went down! After you read about these ladies’ friendship we’re sure you’ll be ready to go shopping and grab a cocktail with them.
IMG_2321“I have worked with Katie, Nikki, and Lori (aka the “The Glam Squad”) for over 6 years now. I’m originally from Birmingham, and don’t have close family in New Orleans. These ladies, however, have truly become my family. I consider them the sisters that I do not have, and admire their impeccable sense of style (hence why I affectionately named them “The Glam Squad”). “
“When I was overwhelmed about the prospect of choosing a wedding dress, they took it upon themselves to schedule appointments for me, and also took time out of their busy schedules to accompany me to bridal shops on two separate Saturdays.  At my appointment with Bliss Bridal, I instantly fell in love with the “Brooke” gown, but wanted to wait until my parents came in town before officially saying “yes” to the dress. After I said “yes,” Ms. Connie told me she had a surprise at the register.  I thought it was champagne to toast to the big decision, but instead, I learned that on the day before, the ladies delivered an envelope to Bliss Bridal with contributions from each of them to the purchase of my gown!”
“They went above and beyond and I am so grateful and appreciative of their kind gesture. Whenever I think of them this quote comes to mind: Friends are the family we choose for ourselves. I can’t wait to marry the love of my life in the presence of God, family, friends, and The Glam Squad!”

Introducing our Bliss Bridal Collection!

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We are elated to announce the addition of our Bliss Bridal Collection to our boutiques! Featuring a curated collection of gowns specifically for our brides, the label offers women both cutting edge trends and classic designs.

Working with a talented private designer, owner Katie collaborated on each piece down to the final button.

Each boutique will feature a yearly collection and those gowns are designed with the local bride in mind- who she is, where she’s getting married and how she wants to feel on her wedding day. Whether it’s a daring beaded gown to be worn in the French Quarter, or a perfectly princess tulle ballgown for an antebellum private home- these dresses have been chosen to resonate with today’s bride.

Still aligned with our concept, that great style can be affordable, all of our private collection gowns are priced under $2000.  Book your appointment today to shop these amazing collection of gowns!

Join us at Bliss Bridal, Fairhope on October 20th at 5 p.m. as we host an open house to share our latest collection.

Watch our video below to see Katie unveiling the newest designs to Studio 10 host Chasity Byrd.
FOX10 News | WALA

New Arrivals in NOLA!

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Fall is officially here and we have new dresses to go with a new season! Read on about the new additions here at Bliss Bridal!

Fringe is always big and the perfect way for a bride to add her own boho touch to her wedding day. Our gown Mia does just that! Accessorize this beauty with a string of pearls for a Gatsby look, or a flower crown made of greenery for an outdoor ceremony.


Kassidy, is the perfect gown for the bride who always envisioned a ball gown silhouette for her special day, but is drawn to soft and youthful details. Add an embellished belt for added glamour.

Shown in champagne, Krystal, is ideal for a nighttime ceremony with a black-tie theme. This gown will be sure to catch your guests attention and leave them in awe and not just because of the New Orleans cuisine!